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Founded back in 1986, Cheatwell started out producing board games but has since gained an unrivalled reputation for the design and development of innovative toys, puzzles and gifts.


The name ‘Cheatwell’ – a lucky combination of surnames – has since become synonymous with a company that produces fun, bright and quirky products with huge consumer appeal. The Cheatwell range is now exported worldwide and distributed across Europe and the English-speaking world.


From Board Games to Bookmarks, Puzzles to Jigsaws, Marble Runs to Amazing Gifts the current range is broad, exciting and bursting with new ideas! Welcome to a company that understands what it takes to have a fun time and goes out of its way to create it!


View Our Latest Catalogue

Forthcoming Exhibitions
Please contact us if you would like to make an appointment with our Sales Team via sales@cheatwell.com

We will be showing at the following Trade Shows in 2023:

  • Toy Fair - London Olympia - 24th to 26th January (Stand E20)
  • Toy Fair - Nuremberg, Germany - 2nd to 6th February (Stand 10.0 A-03)
  • Spring Fair - NEC, Birmingham - 5th to 8th February (Hall 4 Stand E25)
  • INDX Toy & Gift Show - Cranmore Park, Solihull - 14th to 15th March (Stand P760)
  • Toymaster May Show - Majestic Hotel, Harrogate - 16th to 18th May (Carriage Suite)
  • DISTOY - St James' Court Hotel, London - 30th May to 2nd June (Room 317)
  • International Autumn Fair NEC - 3rd to 6th September (Stand D50-E51 – H20)