Outset Media & Cheatwell Games: Now Playing Together

In 2024, Outset Media proudly welcomed Cheatwell Games into its growing family of brands, uniting two companies with a shared passion for creating games, puzzles, and toys that spark joy and bring people together.

This exciting merger combines Outset’s distribution strength across North America with Cheatwell’s rich heritage of British design and innovation. By joining creative forces, we’re expanding our global reach and offering an even more diverse range of high-quality, engaging products - from party games and brain teasers to jigsaws, trivia and family favourites.

Together, we’re playing to our strengths—delivering clever, colourful, and well-crafted experiences that continue to delight players of all ages.

About Cheatwell Games

Founded in 1986, Cheatwell Games began as a board game company with a talent for bright ideas and bold presentation. Over the decades, it developed a unique voice in the industry, creating quirky, high-energy games, puzzles, and gifts with broad appeal and global reach.

With products now sold across Europe and throughout the English-speaking world, Cheatwell has earned a reputation for playful originality and a knack for making people smile.

About Outset Media

Outset Media was founded in 1996 in Victoria, BC, with a mission to create and distribute games, puzzles, and toys that inspire laughter, learning, and connection. As a privately held company, we remain focused on delivering meaningful, high-quality experiences—whether through our original board games, our Cobble Hill puzzles, or the carefully selected brands we distribute.

We’re proud to support retailers and distributors around the world with thoughtfully designed products that celebrate the simple joy of play - and now, with Cheatwell by our side, our lineup is more exciting than ever.

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