Founded back in 1986, Cheatwell started out producing board games but has since gained an unrivalled reputation for the design and development of innovative toys, puzzles and gifts.

The name ‘Cheatwell’ – a lucky combination of surnames – has since become synonymous with a company that produces fun, bright and quirky products with huge consumer appeal. The Cheatwell range is now exported worldwide and distributed across Europe and the English-speaking world.

From Board Games to Bookmarks, Puzzles to Pens, Marble Runs to Amazing Gifts the current range is broad, exciting and bursting with new ideas! Welcome to a company that understands what it takes to have a fun time and goes out of its way to create it!

View Our Latest Catalogue

Forthcoming Exhibitions
Please contact us if you would like to make an appointment with our Sales Team via sales@cheatwell.com

We will be showing at the following Trade Shows in 2022:

  • Toy Fair - London Olympia - 25th to 27th January (Stand E20)
  • Toy Fair - Nuremberg, Germany - 2nd to 6th February (Cancelled)
  • Spring Fair - NEC, Birmingham - 6th to 10th February
  • INDX Toys & Nursery Show, Solihull - 6th to 7th April (Stand P760)
  • Toymaster May Show, Majestic Hotel, Harrogate 17th to 19th May (Carriage Suite)
  • DISTOY, St James' Court Hotel, London - 17th to 20th May (Room 317)
  • UK Games Expo, NEC, Birmingham - 3rd to 5th June (Stand 2 - 576)
  • International Autumn Fair NEC - 4th to 7th September (Stand 6G44 – H45)